Founded by Chairman Nicolas Roach, Room to Reward is a unique charity created to give something back to those who do so much, for so many. All over the U.K., there are hundreds of thousands of people making a difference where it’s needed most, people whose words, deeds, and actions make the world a better place. Room to Reward enables registered charities to give something back to these inspirational individuals with a well-earned break at no cost to themselves.

Room to Reward partners with hotels who donate their anticipated unsold rooms to the scheme. Charities are then invited to nominate their Hidden Heroes for a 1-2 night complimentary break to enjoy with a friend/loved one.

Hotels throughout the country – as well as properties in Europe – have joined the initiative, helping to say ‘Thank You’ to society’s Hidden Heroes and celebrating the difference they make.

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